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Joiaas
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Eat more plants.
Prioritize protein.
Feed your gut.

Two weeks.
Four prepared packages.
One easier way
to eat better.

MORE PLANTS
Build greater variety into your week
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MORE PROTEIN
Start your day with approximately 30g
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MORE FIBER
Make fiber-rich foods part of everyday eating.
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ZERO MEAL PREP
We cook it. You heat it. You eat it.

START FUEL30 --> $280
  • 4 packages 

  • Tuesday & Thursday pickup

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THIS IS FUEL30

Nourishment without restriction. 

No calorie counting.

No complicated rules.

No sad diet food.

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Inspired by research into the relationship between dietary diversity and the gut microbiome, including findings from the American Gut Project, as well as principles discussed by Dr. Amy Shah in Hormone Havoc, Fuel30 centers around four simple nutrition goals:

30 PLANTS

Work toward 30 different plant foods each week.

30g FIBER

Build towards approximately 30g of fiber each day. 

30g PROTEIN

Start your morning with close to 30g of protein. 

+ PROBIOTIC FOODS

Fermented and probiotic foods are thoughtfully incorporated into the program to complement a diverse, fiber-rich eating pattern.

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So, what's in my package?

1. Protein-forward Breakfast

~30g

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2. Plant-powered Entree 

1-2 servings

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3. Chicken or Salmon Entree

1-2 servings

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4. Fermented Condiment

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5. Botanical Beverage

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6. Plant-powered Treat

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You receive this twice each week with a Fuel30 Subscription:

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  • $280/ Two weeks subscription 

  • 4 Fuel30 Packages

  • 2 packages each week, available for pickup Tuesdays and Thursdays

  • Entrées providing 1–2 servings each, making the program suitable for individuals or couples

  • Weekly menus intentionally designed around the Fuel30 nutrition goals

  • Seasonal, whole-food ingredients with an emphasis on variety, quality, and flavor

  • Convenient local pickup in Madison or Verona

Pickup Locations

Tricky Foods — Madison
Tuesdays & Thursdays
Pickup hours: 11:00 AM–8:00 PM

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Flynn Creek Farm Store — Verona
Tuesdays & Thursdays
Pickup hours: 11:00 AM–3:30 PM or by appointment

Pricing

$280 for the two-week Fuel30 subscription


Equivalent to $140 per week

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Your subscription includes four complete JOIAAS Fuel30 packages over two weeks.

Start with 30.

30 plant points per week.
30 grams of fiber per day.
30 grams of protein at breakfast.

Small, intentional additions to your everyday routine can become habits that last well beyond the program.

Not a diet. A framework for nourishing better. 

The Science Behind Fuel30

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Click below to read the study

The American Gut Project

Read The Essential Doctor's Guide to Gut Health and Hormone Balance

by Amy Shah, MD

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