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Joiaas
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Eat more plants.
Prioritize protein.
Feed your gut.

A Guided
Wellness
Experience

Two weeks.
Four prepared packages.
One easier way
to eat better.


MORE PLANTS
Build greater variety
into your week


MORE PROTEIN
Start your day with
approximately 30g


MORE FIBER
Make fiber-rich foods
part of everyday eating.


ZERO MEAL PREP
We cook it.
You heat it.
You eat it.


Join Fuel30 
$280

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THIS IS FUEL30

Nourishment without restriction. 

No calorie counting.

No complicated rules.

No sad diet food.

​

Eat the way you should, without having to plan, shop, prep, or count. Inspired by research into the relationship between dietary diversity and the gut microbiome, including findings from the American Gut Project, as well as principles discussed by Dr. Amy Shah in Hormone Havoc, Fuel30 centers around four simple nutrition goals:

30 PLANTS

Work toward 30 different plant foods each week.

30g FIBER

Build towards approximately 30g of fiber each day. 

30g PROTEIN

Start your morning with close to 30g of protein. 

+ PROBIOTIC FOODS

Fermented and probiotic foods are thoughtfully incorporated into the program to complement a diverse, fiber-rich eating pattern.

Pickup Locations

Tricky Foods — Madison
Tuesdays & Thursdays
Pickup hours: 12:30 PM–7:00 PM

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Flynn Creek Farm Store — Verona
Tuesdays & Thursdays
Pickup hours: 12:30 PM–3:30 PM or by appointment

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Pricing

$280 for the two-week Fuel30 subscription


Equivalent to $140 per week

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Your subscription includes four complete JOIAAS Fuel30 packages over two weeks.

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Start with 30.

30 plant points per week.
30 grams of fiber per day.
30 grams of protein at breakfast.

Small, intentional additions to your everyday routine can become habits that last well beyond the program.

Not a diet. A framework for nourishing better. 

The Science Behind Fuel30

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Click below to read the study

The American Gut Project

Read The Essential Doctor's Guide to Gut Health and Hormone Balance

by Amy Shah, MD

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